Scaling Innovation in a Global Consumer Technology Company
A global consumer technology company sought to accelerate new product development and embed innovation as a core capability across the organization.
Their traditional New Product Development (NPD) process had become slow and bureaucratic, taking years to bring new products to market. To stay competitive, the company wanted to adopt a startup-like approach—fast, agile, and iterative—while fostering a culture where every team member could contribute to innovation.
Diagnosing the Challenge
Platypus Labs conducted a company-wide diagnostics program, including a survey and stakeholder interviews, to assess the state of innovation culture, processes, and systems.
No clear ownership or process for surfacing and developing ideas.
Slowing down product development.
Rather than a sustainable system.
Requiring extensive vetting committees, ROI justifications, and multiple layers of sign-off, making it nearly impossible to move new ideas forward efficiently.
Designing the Solution
Platypus Labs developed a five-year roadmap to embed innovation as a core capability and create a scalable, structured innovation system. Key initiatives included:
Defining the roles, responsibilities, and success metrics for the new Innovation Team.
Enabling all employees to contribute solutions aligned with strategic priorities.
Ensuring executive alignment on key innovation initiatives.
Integrating systems, processes, and resources at the Executive, Organizational, and Individual levels.
Driving Impact
Now in year four of implementation, the program has transformed the company’s approach to innovation, with measurable results:
Through the enterprise-wide idea platform, many of which have been implemented.
With several advancing through the accelerator program.
Reflecting the company’s commitment to sustained innovation.
Solidifying innovation as a business function.
With external validation from Qmarkets.